Coca-Cola to give gamers a chance to score ESPN Videogames

February 5, 2004

The Coca-Cola Company today announced a joint promotion between the Coca-Cola Classic brand and ESPN Videogames, the sports video game label whose titles are developed by Visual Concepts. The national promotions kicks off in March 2004, giving players the opportunity to score $10 off ESPN video games by purchasing the soft drink.

"When we created our national promotion around the phenomenon of electronic gaming, we knew we wanted ESPN Videogames to be a part of it," said Steven Schiller, group director, Coca-Cola Trademark, Coca-Cola North America. "ESPN Videogames are great titles with superior game play and, incredible realism, and in 2004 Coca-Cola fans can score big discounts on these awesome games through this new relationship."

The promotion will run 8 months, ending during football season in October. Prizes will include ride-alongs in a stock car with Coca-Cola Racing Family members as well as Coke and ESPN Videogames products. Chances to win will be featured under the twist caps 20 oz. bottles of Coca Cola Classic, Cherry Coke, and Vanilla Coke. The caps will offer easily redeemable prizes of $1 bankable online for up to $10 off selected ESPN Videogames titles (basketball, hockey, football, and baseball). The joint venture will be supported on media such as TV, radio, print, and online. ESPN kiosks will be integrated in Coca-Cola marketing throughout North America.

"This alliance further establishes ESPN Videogames as a leader in the marketplace," said Steve Raab, senior vice president of marketing for Visual Concepts. "We couldn't be happier to work with Coca-Cola on this national program, as it not only gives consumers another great reason to grab a Coke, but also provides them with a great way to access the sports games they love to play."

The ESPN Videogames promotion marks the first national initiative in electronic gaming by Coca-Cola in North America.

-Ramón V.

Related Pages: www.coca-cola.com

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